Top 10 Dropshipping Marketing Techniques for Explosive Growth

Once you have a decent store and offerings, as well as a trusted or reliable supplier, you can start considering any marketing. With that said, below are 10 great marketing methods for retailers using the dropshipping business model to consider.

1. Have a Good eCommerce Website

   If you want to attract customers beyond your geographical region and especially worldwide, you will need a website that attracts visitors and converts leads into sales. In order to do this, your website will need to be attractive and highlight your offerings well.
   
   The more specialized your products are or what you sell, the more of a chance you can break through and attract sales. It is wise to stick to specific niches you specialize in rather than offering everything or being a general outlet of goods, as there are many giants already in this space, like Amazon. Later on you can get more general the more successful your store becomes.

2. Invest in Good Product Photography & Graphics

   Having a professional on board to photograph products in a great light may do wonders for your business. This is because people, by nature, are very visually oriented. They often only look at a product from a visual point of view and decide right there and then whether to make a purchase.
   
   A photographer who has access to good equipment, such as lenses and a camera, and knows some software tricks to add further jazz to the images, say via Photoshop, is definitely recommended to have onboard.
   
   Besides photography, graphic design can come a long way to make your website unique, and even investing in infographics about how your business works or where your wares come from can be a great way to engage your customers and draw in new ones to your store.
   
   

3. Invest in Good Writers

   Even though, as mentioned, people are mostly visually oriented, they also often read product descriptions before actually clicking that buy button to make sure the products they are interested in will fulfill their needs. This is why a clear message or description is often the best way to get the customer to click the buy button at the end, and investing in good writers is worth it in the long run.
   
   A good writer knows how to hook the reader from the first sentence and keep the flow going, whether within a product description, a website landing page, or a blog if you decide to make your store engaging.

4. Invest in On-Site SEO

   When people look for specific goods, they often start with Google Search. Out of competition, you need to try hitting the first page within the search and as close to the top of the search as possible to even stand a chance outside of word of mouth. This is where SEO comes in. 
   
   SEO experts will even let you know how people are searching for products and be able to target these searches via keywords they can insert into your site or product descriptions. Oftentimes, SEO is a long process that you may not see the results of quickly. However, over the long term, it should prove invaluable and worth the initial investment.
   
   A way to do SEO on the cheap is to simply find the keywords themselves and start a blog. This is also where a good writer comes in that you should have onboard. Within the blog, you can cover topics that allow you to use keywords you want to use and also, at the same time, answer questions your customers may have or others searching for similar products online.

5. Invest in Paid Online Ads

   Once you have your SEO handled well and are positioned well within Search, you can also branch out and use certain keywords you learned from your SEO experts to further attracts potential customers. This is done via pay-per-click advertising and can be done on platforms like Google Ads, LinkedIn, or even YouTube visually. 
   
   There are many options to consider, and it will depend on your budget. You will need to invest money in trying to outbid the competition on specific keywords, thus, it is a good idea to not be general but as specific at first as possible or niche in terms of keywords. Long-tail keywords are often recommended at first.
   
   They are also recommended at first within the overall SEO, talked about in number four above. This means adding them to the landing pages, product descriptions, and blog posts on your site.

6. Be Active on Social Media

   Social media is huge today, and with it comes many opportunities for dropshipping businesses or eCommerce retailers in general. You can use social media to market your brand or show why it is worth investing in: think environmental friendliness or recyclable products, for instance. You can also use it to sell actual products themselves and let your customers or audience know about new products being available or updates to your offering.
   
   Do not engage angry customers or get into a spitting contest with other brands, however. This is especially true at the beginning when you are trying to grow your business, and a single slip-up or mistake can be very costly. Use social media to your advantage.
   
   The great benefit of social media is it does not cost you anything but you or your employees’ time. There are also tools, or software, available, like Brand24 and Buffer, that allow you to see exactly where your brand is mentioned and on what social media and simultaneously post across different channels.

7. Invest in Video Content

   Investing in video content can be a great way to attract customers. Whether investing in an actual YouTube channel or adding videos to your website and blog can show customers directly how your products look or work. This can also bring in entirely new audiences if you offer unique products or offerings that others lack.
   
   Sometimes, just having a good YouTube channel will mean you will attract people to your videos and later can divert them once you build a following for your products or your dropshipping business offerings. YouTube is a good way to raise brand awareness as well. Investing in the correct recording equipment can be costly, though. It is, however, necessary.

8. Have a Specific Niche or Service You Specialize In

   If you have a niche of products or even a product you specialize in, you can focus on it and be able to market it rather than trying to compete with the big giants of eCommerce like Amazon that specialize in everything. This makes marketing easier and even overall outreach to customers.
   
   It is also especially true if you offer something unique or even a service, such as a unique purchase method, that other retailers, or dropshipping businesses, do not offer. This can be your advantage. Having something that makes your products or business stand out can come a long way in helping your marketing efforts, even through word of mouth over time.

9. Invest in Influencer Marketing

   Building relationships with influencers can be a great way to market your dropshipping business. These influencers often have tons of followers who rely on these influencers’ opinions regarding the products or services they use. That said, promoting your products through social media influencers can provide your store with a massive influx of new customers. 
   
   However, influencer marketing is often not cheap, and it is sometimes hard to gauge the effect of it or whether such an investment is worth it. Micro or nano influencers are apparently becoming popular for brands because they rely on specific niches and help to reach the right audiences for a particular type of business. They also are known to be more authentic in terms of content, and it screams advertisement less than other influencers. On the other hand, better-known influencers have larger audiences and can be a good platform to build more brand awareness.

10. Build Brand Awareness

    Brand awareness sometimes can take time and a lot of effort, but like SEO, it can be worth it in the long run. Making people aware of your brand, its strengths, and reasons to purchase from your outlet will be great for business. You can use tools previously mentioned within this article, like social media or influencer marketing (hiring influencers to talk about your brand or products your store offers), for this task.