Best Competitive MBTI Personalities for E-Commerce

There is a trending hashtag—MBTI, that has been repeatedly mentioned recently. This blog is for you if you run an e-commerce business and want to maximize its overall performance. In this post, we bring you the 16 MBTI personalities and will explain what benefits each personality can bring when it comes to improving performance individually or collectively (if you have a team). We also analyze which personalities are best competitive when running an ecommerce business.

In this post, you can learn how to select the right tasks that will bring better results according to your personality or choose the right people to bring the value and the results your ecommerce business needs. Now, let’s go ahead!

What is the MBTI test?

The MBTI test divides people into 16 personality categories. 90% of people agree with the results of this personality test, and the popularity of MBTI in the field of talent recruitment is already very high. More than 700 companies, including Huawei, China Merchants Bank, Bank of China, and Pepsi, use the MBTI in their talent screening, and more companies are putting personality tests into their written test departments when hiring, such as Ernst & Young, KPMG, PwC, P&G.

So it would be beneficial for you to know the content of the MBTI test. This article will give a brief overview of the signature characteristics of each personality, focusing on the best competitive MBTI personalities for e-commerce.

First of all, you need to know what these letters stand for in the MBTI test.

E (Extrovert)——I (Introvert)

S (Sensing)——N (Intuiting)

T (Thinking)——F (Feeling)

J (Judging)——P (perception)

By arranging and combining these four perspectives, 16 personalities are formed.

16 personalities for e-commerce

16 personalities according to MBTI

1. ENTJ: Commander

Bold, imaginative, and strong-willed leaders, always finding a way – or making one.

They are confident and very intelligent. They usually have a lot of friends and also leadership. But they may lack empathy, for this reason, they show their thoughts/emotions to the fullest without considering others’ feelings. They are suited to the role of a leader at work and can convince the team. For example, they can be the general manager, director, they are one of competitive personalities for e-commerce.

2. INTJ: Architect

Imaginative and strategic thinkers, with a plan for everything.

They are very intelligent, thoughtful, and able to get a lot of things done. But they can be cold and distant and tend to spend a lot of time thinking about trivial things. They are good at planning, good at calculation, suitable for the head of the IT department of an e-commerce company.

3. ENTP: Debater

Smart and curious thinkers who cannot resist an intellectual challenge.

They are very friendly and flexible, making people feel at home. They will share all kinds of interesting ideas with those around them. However, they are likely to hide their emotions, they often become polarizing figures because they express too many opinions. But they still feel like almost no one understands them when they speak. They are utilitarians and like changes, suitable for roles like the creative director and marketing director, etc. for an ecommerce company.

4. INTP: Logician

Innovative inventors with an unquenchable thirst for knowledge.

They are more personable than other NT types. People describe them as a goldmine of knowledge, flexible thinkers who are unstoppable when they start a project. But they can be calm and reserved, and they can make people feel like they know other people when no one else fully understands them. They like to solve unknown difficulties and problems, and are suitable to stay in the marketing department as a strategic analysis officer in e-commerce.

5. INFJ: Advocate

Quiet and mystical, yet very inspiring and tireless idealists.

They are passionate, will really give you their all love. They can make strong connections with others. In addition, they strike a strange balance between emotional and non-emotional, which leads them to feel misunderstood. They want to help people realize their personal values and are suitable for working in the HR department in e-commerce.

6. ENFJ: Protagonist

Charismatic and inspiring leaders, able to mesmerize their listeners.

They always make new friends, and also being able to connect and comfort them emotionally. They can always convince you to do something you wouldn’t otherwise do. However, they can be aggressive and may ignore deeper connections even they are good for getting to know each person. They are suitable for roles such as PR managers, advertising managers in e-commerce.

7. INFP: Mediator

Poetic, kind and altruistic people, always eager to help a good cause.

They are friendly and kind, and the most introverted and socialized people. They are able to do compromises that make everyone happy. But they tend to lose control of their emotions and can burst into tears at any time. They can also try to satisfy everyone in every way possible, pleasing personalities. They are the artists of the human world, suitable for artwork, design work for e-commerce enterprises.

8. ENFP: Campaigner

Enthusiastic, creative and sociable free spirits, who can always find a reason to smile.

They are always able to meet and greet new people and also bond with them. They often work hard for their quirky interests and always please people. But they may do some silly things and can be very passive when they have to make decisions. They are enthusiastic and charismatic, suitable for marketing and promotional jobs in an e-commerce company.

16 personalities for e-commerce

9. ISTJ: Logistician

Practical and fact-minded individuals, whose reliability cannot be doubted.

They will stick to what they believe in, keep everyone grounded in reality, and get their work done. But sometimes they can be stubborn and stupid, unwilling to listen to opinions that differ from their own. And they sometimes see things very superficially. They are often not suitable for entrepreneurial companies with changing systems but are keen on orderly and stable work, and the most suitable career is financial accounting if they are in ecommerce company.

10. ESTJ: Executive

Excellent administrators, unsurpassed at managing things – or people.

They usually are very popular, with excellent organizational skills. Actually, they are closed-minded and blunt, but if they have the opportunity to speak their mind, they won’t say that in offensive ways. They have a strong sense of work ethic and are well suited for supply chain management roles in teams.

11. ISFJ: Defender

Very dedicated and warm protectors, always ready to defend their loved ones.

They can be a warm and comforting tree hole. They won’t make a lot of enemies and they have a strong sense of responsibility. But they are not good at setting things up and they are very bad at making decisions on the go. They may prefer to set up their own studio or online store

12. ESFJ: Consul

Extraordinarily caring, social and popular people, always eager to help.

They are very popular, well-liked, great comforters who are always willing to listen. But they are probably the easiest type to be manipulated. They would be better suited for careers such as account manager or back office supervisor.

13. ISTP: Virtuoso

Bold and practical experimenters, masters of all kinds of tools.

They tend to be down-to-earth insightful and thoughtful people, but contain an interesting side because of their uninhibited style. Such personalities can be charming, but they can be very offensive and rude. They like adventure and freedom, suitable for securities speculation type of work.

14. ESTP: Entrepreneur

Smart, energetic and very perceptive people, who truly enjoy living on the edge.

They are friendly, super cool, make friends with everyone they meet. And they always make life an adventure. But they can be mean, aggressive, and impatient. They are good at seizing market niche opportunities, suitable to be bosses, agents, developers, retail and wholesale work. From the defination, you can tell that they are also one of competitive personalities for e-commerce.

15. ISFP: Adventurer

Flexible and charming artists, always ready to explore and experience something new.

They are good at knowing when not to interfere with you. They are always a good source of emotional comfort. They’d love to explore everything. But they sometimes tend to copy others for achievement. Their strengths are aesthetic and creative beauty, suitable for being designers, artists.

16. ESFP: Entertainer

Spontaneous, energetic, and enthusiastic people – life is never boring around them.

They are great orators, make friends with everyone around. They are funny and ready to do something interesting. But they can be persuaded to do very stupid things, sometimes may lack independent thinking. As long as the work is interesting and the creative inspiration can be used, then they are adaptable. For example, directors, salesmen, promoters, editors, and other jobs.

Best competitive MBTI personalities for e-commerce

Here are some personalities that are more competitive theoretically in the e-commerce industry. And let me explain the reasons to you.


These three types of competitive personalities all have a common advantage in e-commerce: persistence.

16 personalities for e-commerce


 INTJs pursue efficient and balanced theories and plan to implement them in the real world. Good at planning, good at calculating, and strong-willed. They will not be swayed by the opinions of others and will stick to their ideas until they succeed. INTJs consider problems rationally, clearly, and concisely. They will not be influenced by others. Most time, they tend to criticize everything objectively, use highly rational thinking to make judgments, and never rely on emotions to make decisions. They are intelligent, judgmental, demanding of themselves, not subservient to authority, inclined to do things to near perfection, and even so to ask others. What’s more, they especially hate those who are overwhelmed, confused, and inefficient.


INTPs like to have fun at work, think independently, and enjoy self-sufficient work. They are most productive when working alone and often show creativity, energy, and fun. Their minds are complex and active, and they often think hard to come up with clever solutions to interesting problems. They are often perceived as intelligent and visionary, which helps them to easily gain the trust of customers in e-commerce. The most important thing to do anything is to persist, and people often say that persistence is victory. So this personality trait makes them more likely to be successful in the e-commerce industry than other personalities.


INFJs have a greater openness and vision. They want more than just the meaning of their work, they are eager to be creative and want to use their insight to connect things and what they do.  They hope that they can make a real difference to others and persist the meaning of life is not just money. As a result, INFJs tend to use their personal style, creativity, and altruism to launch their own careers.


These four competitive personalities share a common characteristic in their e-commerce business: the pursuit of efficiency and creativity.

bright ideas


ENTJs’ innate desire for power stems from an ambitious mission to make the world more and more efficient. They are hard on themselves, learn great wisdom, and overcome weak points. It’s in the world of careers that Commanders’ boldness and drive are truly at their stylish. No other personality type is more suited than Commanders to be the reputed leader of an association or platoon, and no other personality type enjoys it relatively so important. Combining their vision, intelligence, and determination to push ideas through to completion no matter the obstacles, Commanders are unstoppable. People with the Commander personality type crave leadership and responsibility, growth and occasion, and authentically enjoy managing others to make the work welldone. Commanders are visionaries and leaders, not grunts or day-to-day directors. Getting that to be honored isn’t always easy, but Commanders are presumably over to the task.


ENFJs are very loyal to the people, careers, and institutions they respect and admire. They are energetic, passionate, responsible, diligent, and persistent. Most of them are self-critical to achieve progress and high efficiency. And they naturally care about others, approach life with enthusiasm and feel all things related to the individual, which makes them a boss that employees will like.


ENFPs are full of enthusiasm and new ideas. They are optimistic, spontaneous, creative, and confident, with original ideas and a strong sense of possibility. They are imaginative, adaptable, and changeable. ENFPs see inspiration above all else and are often resourceful inventors. they are not conformists and are good at discovering new ways of doing things, opening up new paths for ideas or actions, and keeping them open.


ENTPs want to create more efficient systems or institutions, they are keen to “change”, they don’t like to follow the rules, and they can often find improvements in established matters.


What these three competitive types of personalities have in common in their e-commerce business is their maintenance of order.

bright ideas


 ESTJs are the guardian of order and rules. ESTJs are happy to supervise and manage, in accordance with certain fixed procedures, in line with certain normative standards. They will implement the time and cost factors, and then implement the established work content firmly. They want to be rational, fair, objective, clear. And they hope to build an atmosphere where everyone respects each other to assumes their respective responsibilities. They tend to be careful and diligent and will communicate and correct errors regularly in a timely manner. The level of rules and stability of the company should be guaranteed, as accurate and trustworthy as a clock—— they believe that this is the minimum spirit of professional ethics. ESTJs are often excellent professional managers of various institutional departments of the enterprise.


ESFJs are eager to gain control because they do not want the organization to lose harmony, conflict and tension are unacceptable for them. ESFJs are eager to follow the steps and the details are to ensure that they are in place. They like to communicate painstakingly and repeatedly, so they have often teased “motormouth”. As supervisors, they desire authority, but they cannot be as decisive, rational, and ruthless as ESTJs, so they have to work harder to ensure procedures and achievements.


ESTPs are often described as activists, challengers, risk-takers, gamblers, and realists. They want to be full of excitement and new ideas every day. Their credo in life is that they must get ahead and have the influence they dream of. They are good at earning money, but love to spend money to stimulate the perseverance of the struggle. ESTPs like the “chaotic world”, because they are pragmatic and diligent, dare to fight, improvise, and believe wealth is proof of ability and value. They tend to be charitable, pay attention to the quality of life and taste. They have a keen sense of smell, are good at catching windfall. So many successful businessmen are ESTPs, such as Madonna, Eddi Murphy, Jack Nicholson, Hemingway, and so on.

To Conclude

Persistence, efficiency, creativity, maintenance of order, all of these are key virtues that a successful businessman shall develop. Having these prominent personality facts gives the above-mentioned types of personalities an advantage over others when developing e-commerce. If you are an e-commerce developer, you can go through this post carefully and make use of it to judge your employees.

MBTI is a good tool that will clearly articulate the traits of each personality trait. But what it stands for is only a popular commentary and does not necessarily appear the same in different people. You shall understand that the tool only plays a supporting role, not a decisive role. You can adjust your mindset and personality according to the results of this test, and then just rely on your own efforts to achieve success. If you want to run your e-commerce business better, you can see the other posts on our website: Dropship China Pro. As you move forward into the blogs and interactive tips we offer, we go much deeper into the e-commerce mind. We answer not just “what”, but “why?”, “how?” and “what if?”. Come for more details about e-commerce and also dropshipping.

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